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2025 INITIATIVES:
 
 

Marketing With Purpose

We're proud to announce our partnership with Habitat for Humanity® as a cornerstone of our commitment to cause marketing and social responsibility. This new partnership will encompass the entire HOWIE Family of Brands, through multiple giving campaigns scheduled throughout the year. Together, we look forward to making a real difference—strengthening communities, one home at a time.
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HOWIE + Habitat
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Building Communities, Strengthening Brands

  • Corporate Donations
    We’ve committed $100,000 as a system-wide pledge to Habitat for Humanity in 2025—demonstrating that our brands are united in purpose and invested in community well-being.
  • Customer Giving Campaigns
    Franchisees will have access to seasonal campaigns and marketing assets that encourage customers to participate in giving campaigns throughout the year, building goodwill and deepening engagement.
  • Supplier Sponsorships
    By rallying support from our supplier network, we’re expanding the reach of this partnership—empowering vendors to co-invest in community transformation alongside our franchisees.
  • Local Build Days
    Teams can roll up their sleeves and make a hands-on impact in their own communities through volunteer Build Days, fostering team bonding, local visibility, and meaningful change where it matters most.
Habitat Review
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Why It Matters for You

  • Stronger Community Ties
    Be known for more than your services—build a reputation as a local business that gives back.
  • Increased Brand Visibility
    Businesses aligned with purpose-driven causes see more customer loyalty and community buzz.
  • Differentiation in Your Market
    Not all home service brands give back in a big way—this partnership helps you stand out.
  • Team Engagement
    Give your staff and family a chance to participate in something meaningful beyond the day-to-day.